“Thunder Chain Onecloud” is an innovative smart hardware device developed by Xunlei, strategically positioned as a private cloud storage solution with built – in asset monetization capabilities. The device offers users high – speed download optimization and highly secure data storage pipelines, while allowing them to generate passive returns by sharing idle network bandwidth – perfectly executing a fusion of advanced technology and consumer utility.

Following its official commercial release on August 30, 2017, the product generated over 10.88 million RMB in crowdfunding within just ten days, exceeding its initial funding target by 100 times. Shipments commenced on September 26, capturing widespread market attention. To drive consumer engagement, the brand launched a massive influencer voting campaign in early 2018 titled Come On! Squad Leader. Japanese actress Sora Aoi secured the title with over 70,000 votes, subsequently starring in the Born to Play promotional campaign, uniting 35 million users under a shared brand identity of bold exploration and digital sharing. Its disruptive business model and clear consumer value proposition established the device as a landmark phenomenon in the consumer hardware sector.

Our studio participated in the technical audio production for this campaign, delivering custom sound design, music scoring, and post – production mixing.

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