“QQ Xian Xia Zhuan” developed by Tencent Games over five years, is a 3D MMORPG that launched in 2012 with the theme Love in the Age of Immortal Romance. Set against the backdrop of a millennia – long conflict between humans, immortals, and demons, the game emphasizes themes of love and idealism. It pioneered a multi – dimensional social system, enabling players to engage in deep interactions and forge emotional bonds within its xianxia universe, redefining the benchmark for socially – driven MMORPGs.

Recognized for its groundbreaking innovation and immersive experience, the game secured dual top honors at the 2012 China Game Industry Annual Conference for Most Popular Domestic Online Game and Best Innovative Online Game. The subsequent release of QQ Xian Xia Zhuan 2.0 revolutionized gameplay with an upgraded Aerial Soaring System, ushering in a new era of cloud – based exploration and continuously revitalizing the IP’s enduring legacy.

Our team contributed to the audio design of its promotional materials, handling sound design, original music composition, character voiceover, and post – production mixing. Through meticulously crafted auditory elements, we infused the xianxia world with soulful depth, enhancing both its grandeur and emotional resonance.

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