“QQ Xian Xia Zhuan” Developed by Tencent Games over five years, this 3D MMORPG launched in 2012 with the theme “Love in the Age of Immortal Romance”. Set against the backdrop of a millennia-long conflict between humans, immortals, and demons, the game emphasizes themes of love and idealism. It pioneered a multi-dimensional social system, enabling players to engage in deep interactions and forge emotional bonds within its xianxia universe, redefining the benchmark for socially-driven MMORPGs.

Recognized for its groundbreaking innovation and immersive experience, the game secured dual top honors at the 2012 China Game Industry Annual Conference as “Most Popular Domestic Online Game” and “Best Innovative Online Game”, while being selected into Tencent Games’ Classic IP Revival Plan. The subsequent release of QQ Xian Xia Zhuan 2.0 revolutionized gameplay with an upgraded Aerial Soaring System, ushering in a new era of cloud-based xianxia exploration and continuously revitalizing the IP’s enduring legacy.

Our team contributed to the audio design of its promotional materials, handling sound design implementation, original music composition, character voiceover production, and post-production mixing. Through meticulously crafted auditory elements—from celestial ambiance to romantic narrative transitions—we infused the xianxia world with soulful depth, enhancing both its grandeur and emotional resonance.

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