Commercials
“Thunder Chain Onecloud”
Checked
1218 ·
Publish Date
2019-07-02 11:54:34
类别 ☺Works ▎MORE+ ▎Commercials ▎Thunder Chain Onecloud
Tags Commercials Modern Urban Science Fiction
“Thunder Chain Onecloud” Is an innovative smart hardware product launched by Xunlei, positioned as a “private cloud drive that earns you money.” Users can enjoy services such as high-speed downloading and secure storage through the device, while also earning rewards by sharing their idle bandwidth, effectively merging technology with practical value.
After its official launch on August 30, 2017, the product raised over 10.88 million yuan in crowdfunding within just over ten days—achieving 100 times its initial target. Shipments began on September 26, attracting widespread attention. To enhance brand engagement, a spokesperson voting campaign titled “#Come On! Squad Leader#” was launched in early 2018. Japanese actress Sola Aoi was elected with over 70,000 votes and later starred in the “#Born to Play#” promotional video, joining 35 million users in promoting the spirit of “daring to play, daring to share.”With its unique business model and user value, Xunlei Wanke Cloud quickly gained popularity and became a phenomenon in the smart hardware sector at the time.
Our team participated in the related audio production, including sound effects, music, and post-production mixing.
